Personal information includes information or an opinion about an individual that is reasonably identifiable. For example, this may include your name, age, gender, postcode and contact details. It may also include financial information, including your credit card information.
What personal information do we collect?
We only collect personal information for purposes which are directly related to our services, functions or activities, including producing theatre programmes, operating and hiring out Company venues, involving the community in Company programs and promoting and seeking support and donations for the Company, and only when it is necessary for, or directly related to our purposes. If you do not provide this information we may not be able to provide you with some or all of our services, including tickets to our productions.
We may collect the following types of personal information:
- contact details, including name, mailing or street address, email address and telephone number;
- financial details, including your bank account number and credit or debit card details;
- identification information, including age or date of birth and gender;
details of the products and services you have purchased or that you have enquired about, including any additional information necessary to effect those purchases and respond to your enquiries;
- your device ID, device type, geo-location information, computer and connection information, statisticson page views, traffic to and from the Websites, ad data, IP address and standard web log information;
- information you provide to us through customer surveys and any information relating to you that you provide to us directly through our Website or to our representatives, or indirectly through your use of our Website or through other websites or accounts from which you permit us to collect information;
- information about you contained in images or video from CCTV cameras installed at our venues, in compliance with relevant surveillance legislation;
- with your consent, your health or sensitive information, such as access seating requirements or
- any other personal information that may be required in order to facilitate your dealings with us.
We may collect these types of personal information either directly from you, or from third parties, such as individuals who purchase tickets on your behalf or your employer. We may collect this information:
- when you register on our Website;
- when you purchase tickets, or a person purchases tickets on your behalf, to our theatre productions, or to productions staged at our venues;
- when you donate to us or otherwise support the Company;
- when you communicate with us through correspondence, chats, email, or when you share information with us from other social applications, services or websites;
- when you interact with our Websites, services, content and advertising; or
- from our partners, including third party suppliers, such as theatre and ticketing organisations, and third party service providers.
We may also collect your personal information if you are, or are employed by, our production partners, organisations that hire our venues, our suppliers (including service and content providers), contractors, agents and other partners.
Why do we collect, use and disclose personal information?
We may collect, hold, use and disclose your personal information for the following purposes:
- to provide you with, and allow you to redeem, tickets to our theatre programs, including season tickets and gift vouchers;
- to engage with, and acknowledge the support of, current and potential donors;
- to enable you to access and use our Websites;
- to operate, protect, improve and optimise our Websites, programs, services and our users’ experience, such as to perform analytics, conduct research and for advertising and marketing;
- to send you reminders, notifications in case of changes in the date or time or a performance and information requested by you;
- to send you marketing and promotional messages, information about upcoming performances, and other information that may be of interest to you, including information sent by, or on behalf of, our partners that we think you may find interesting;
- to administer rewards, surveys, contests, or other promotional activities or events sponsored or managed by us or our partners;
- to comply with our legal obligations, resolve any disputes that we may have with any of our users, and enforce our agreements with third parties; and
- to consider your employment application.
We may use or disclose information we hold about you in order to combine such information with information about you collected from or held by other trusted partners or from public sources and, in some cases, we may use a trusted service provider to undertake this process. We do this so that we and those other trusted partners can better understand your preferences and interests, personalise your experience and enhance the products and services that you receive in order to serve you better.
Do we use your personal information for direct marketing?
Making you aware of carefully selected information about the Company, its programs and initiatives and other theatre related programs and services is an integral part of our services. We may use and disclose your personal information to tailor the communications you receive, to tell you about programs or initiatives provided by the Company or our partners that may appeal to you and to engage with you in relation to, and provide you information about, donations and other philanthropic opportunities.
We may also disclose to our trusted partners or media agencies, such as Facebook and Google, anonymised identifiers which are allocated to you, and which are associated with other information that we hold about you. We do this so that we can provide you with tailored information and content when you visit the websites of, or interact with, those partners and agencies.
These communications may take the form of emails, SMS, mail or other forms of communication, in accordance with the Spam Act and the Privacy Act. If you do not want to receive marketing materials from us, please opt-out by using the opt-out facilities provided in the communication (eg. an unsubscribe link) or by contacting us using the details set out below.
To whom do we disclose your personal information?
- our employees and related bodies corporate;
- third party suppliers and service providers (including mail houses, IT providers, payment systems providers, consultants, contractors, agents and persons who collaborate with us or help us deliver programs and events);
- where we partner with another theatre or ticketing organisation for a production, or an organisation hires our venues for a production, to those organisations and their service providers;
- our sponsors or promoters of any competition that we conduct via our services;
- anyone to whom our assets or businesses (or any part of them) are transferred;
- specific third parties authorised by you to receive information held by us, including payment system operators (including merchants receiving card payments); and/or
- other persons, including government agencies, regulatory bodies and law enforcement agencies, or as required, authorised or permitted by law.
In order to improve future programming and marketing, we may use or disclose ticketing information with other artistic companies and agencies for research purposes. We will only disclose this information where we have aggregated and processed the information into a format such that you will not be able to be identified.
Using our website and cookies
We may collect personal information about you when you use and access our website.
While we do not use browsing information to identify you personally, we may record certain information about your use of our website, such as which pages you visit, the time and date of your visit and the internet protocol address assigned to your computer.
We may also use 'cookies' or other similar tracking technologies on our website that help us track your website usage, remember your preferences and facilitate online transactions. Cookies are small files that store information on your computer, TV, mobile phone or other device. They enable the entity that put the cookie on your device to recognise you across different websites, services, devices and/or browsing sessions. You can disable cookies through your internet browser but our websites may not work as intended for you if you do so.
We may hold your personal information in either electronic or hard copy form. We take reasonable steps to protect your personal information from misuse, interference and loss, as well as unauthorised access, modification or disclosure and we use a number of physical, administrative, personnel and technical measures to protect your personal information. However, we cannot guarantee the security of your personal information.
Accessing or correcting your personal information
You can access the personal information we hold about you by contacting us using the information below. Sometimes, we may not be able to provide you with access to all of your personal information and, where this is the case, we will tell you why. We may also need to verify your identity when you request your personal information.
If you think that any personal information we hold about you is inaccurate, please contact us and we will take reasonable steps to ensure that it is corrected.
Making a complaint
If you think we have breached the Privacy Act, or you wish to make a complaint about the way we have handled your personal information, you can contact us using the details set out below. Please include your name, email address and/or telephone number and clearly describe your complaint. We will acknowledge your complaint and respond to you regarding your complaint within a reasonable period of time. If you think that we have failed to resolve the complaint satisfactorily, we will provide you with information about the further steps you can take.
The Managing Director
Adelaide Theatre Academy Pty Ltd
PO Box 3368
Norwood SA 5067
T: (08) 8332 1228
You may also contact us in person at 79 Beulah Road, Norwood, SA 5067
Effective: 1 October 2018.
Last updated: 1 October 2018